The International Corporate Identity Group (ICIG) was founded in 1994 and formally launched at the House of Lords in London in January 1996. Professor John Balmer is the ICIG Chairman and its founder and he has individually and collaboratively organised annual symposia with ICIG colleagues since its launch.

Today we are a diverse and informal community of scholars and business professionals. Our members and supporters hail from various disciplines and industries. We share a common interest in advancing knowledge and influencing practice in the domain where research, scholarship, and best-practice is focused upon an integration of the interrelated corporate/organisation-level concepts of identity, image, reputation, culture, corporate social responsibility (CSR) through marketing, branding and communication. Such an integration represents a relatively new phase of strategic communication and marketing thought which has been termed corporate/organisational marketing.

Since 1994 the ICIG has been advancing and sharing knowledge on these areas through its annual ICIG symposia and through numerous publications in leading journals and books.

By browsing through these pages you can learn more about the ICIG; our (past and present) activities, contributions and the relevance of our field of study for organisations of all sorts (commercial, public and civic).

In our blog you can read about our latest thinking and reflections on the latest developments and issues in the area. Please be invited to join the conversation.

ICIG

The International Corporate Identity Group (ICIG) is an informal and collegial community of scholars and practitioners. We share an interest in the interrelated organisation-level concepts of corporate identity, corporate brand, corporate image, corporate reputation, corporate culture, corporate social responsibility, corporate communication and corporate marketing. We seek to explore, comprehend and illuminate how, why and with what commercial and civic impact organisations are managed, represented and communicated vis-a-vis multiple stakeholders and diverse publics. The ICIG has been advancing and sharing knowledge on these areas since 1994.