19.00-

Evening welcome reception at Netts Schützengarten Brewery, St. Jakobstrasse 36, 9004 St. Gallen

09.00-09.15

Welcoming to the 13th ICIG symposium - John M.T. Balmer

09.15-09.30

Introduction to the 13th ICIG symposium - Tim Oliver Brexendorf and Joachim Kernstock

09.30-10.00

Externalities and brand marketing: Theorizing the economies of brand - Temi Abimbola

10.00-10.30

Branding as interface between marketing, reputation management and employer branding: Practical challenges - Christian Birck

10.30-11.00

11.00-11.30

11.30-12.00

Corporate heritage: Its relevance for corporate brand positioning - Mario Burghausen and John M.T. Balmer

Break

Identity-based leadership - Tim Oliver Brexendorf and Joachim Kernstock

12.00-12.30

Brand orientation and brand-culture-fit as drivers of internal branding success - Hanna Lena Lepp and Heribert Meffert

12.30-13.00

The tenets of monarchical and corporate brand management: Insights from Britain's Queen Elisabeth and Sweden's King Carl Gustaf - John M.T. Balmer

13.00-14.30

Lunch

14.30-15.00

Banking and the loss of trust - Claudius Konig and Frederik Paul Halsted

15.00-15.30

The end of silence? Qualitative findings on corporate auditory identity - Roland H. Bartholme and T.C. Melewar

15.30-16.00

16.00-16.30

Break

Visual identity and IPRs in corporate brand management - Wim Elving, Pia Hurmelinna-Laukkanen, Mari Juntuen, and Saila Saraniemi

16.30-17.00

Causing a stir online: How local company website can influence city brands - Myfanwy Trueman, Nelarine Cornelius, James Wallace, and Muhammed Mirza Ali Baig

17.00-17.30

Corporate community relations and CSR: Comparing Italian and Dutch companies - Wim Elving, Alfonso Siano, Agostino Vollero, and Maria Palazzo

20.00-

Conference dinner at "Wirtschaft zur Alten Post"

09.00-09.30

 An identity-based approach to the sustainable corporate brand - Helen Stuart

09.30-10.00

CSR and corporate branding: Out-of-the-box thinking required - Christine Vallaster

10.00-10.30

Rethinking Corporate Social Responsibility: The value added of an identity-inspired approach - Johan van Rekom

10.30-11.00

11.00-11.30                     

11.30-12.00

12.00-14.00

Break

Making one out of many identity integration in the wake of mergers and acquisitions - Hamid Bouchikhi and John Kimberly

The challenge of branding in a merger situation - Bruno Schmidt

Lunch

14.00-14.30

CSR communication: Cross-national differences or global tendencies? - Laura lilia, Almudena Gonzalez, Emanuele Invernizzi, Stefania Romenti, and Stelios c. Zygliodopoulos

14.30-15.00

Institutionalising corporate social responsibility within corporate communications in the survey of Malaysian organizations - Abdullah Zulhamri, Yuhanis Abdul Aziz, and Tai Lit Cheng

15.00-15.30

Wrap-Up of the 13th ICIG symposium

15.30-16.00

Transfer to St. Gallen's Abbey library

16.00-17.30

Tour of St. Gallen's Abbey library

17.30

End of the 13th ICIG symposium