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The International Corporate Identity Group (ICIG)
  • Home/
  • 19th ICIG Symposium 2016/
    • Introduction
    • Theme
    • Call for Papers
    • Organisers
    • Venue
    • Getting to Essex
    • Location & Maps
  • Previous ICIG Symposia/
    • Overview
    • 18th ICIG Symposium 2015
    • 17th ICIG Symposium 2014
    • 16th ICIG Symposium 2013
    • 15th ICIG Symposium 2012
    • 14th ICIG Symposium 2011
    • 13th ICIG Symposium 2010
    • Earlier ICIG Symposia
  • Publications/
    • Special Issues
    • Books
  • Knowledge/
    • Corporate/Organizational Marketing
  • About Us/
    • About The ICIG
    • Legacy and Ethos
    • Members & Supporters
  • Blog/
The International Corporate Identity Group (ICIG)

Advancing and Sharing Knowledge Since 1994 on Corporate Identity, Corporate Brand, Corporate Reputation, Corporate Image, Corporate Culture, Corporate Communication and Corporate Marketing

The 1st Strathclyde Statement

On Corporate Identity

The International Corporate Identity Group (ICIG)
  • Home/
  • 19th ICIG Symposium 2016/
    • Introduction
    • Theme
    • Call for Papers
    • Organisers
    • Venue
    • Getting to Essex
    • Location & Maps
  • Previous ICIG Symposia/
    • Overview
    • 18th ICIG Symposium 2015
    • 17th ICIG Symposium 2014
    • 16th ICIG Symposium 2013
    • 15th ICIG Symposium 2012
    • 14th ICIG Symposium 2011
    • 13th ICIG Symposium 2010
    • Earlier ICIG Symposia
  • Publications/
    • Special Issues
    • Books
  • Knowledge/
    • Corporate/Organizational Marketing
  • About Us/
    • About The ICIG
    • Legacy and Ethos
    • Members & Supporters
  • Blog/

This is the original version of the Strathclyde Statement on corporate identity which was later revised:

 

"Corporate identity management is concerned with the conception, development, and communication of an organization’s mission, philosophy, and ethos. Its orientation is strategic and is based on a company’s values, cultures, and behaviours.

The management of corporate identity draws on many disciplines, including strategic management, marketing, corporate communications, organizational behaviour, public relations, and design.

It is different from traditional brand marketing directed towards household or business-to-business product/service purchases since it is concerned with all of an organization’s stakeholders and the multifaceted way in which an organization communicates.

It is dynamic, not static, and is greatly affected by changes in the external environment. When well managed, an organization’s identity results in loyalty from its diverse stakeholders.

As such it can positively affect organizational performance, e.g. its ability to attract and retain customers, achieve strategic alliances, recruit executives and employees, be well positioned in financial markets, and strengthen internal staff identification with the firm."


John M.T. Balmer and Stephen A. Greyser (1995)
 
 

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