19th ICIG Symposium 2016

Addressing the Theme and Advancing Corporate/Organisational Marketing Scholarship

The organisers welcome papers that address the general theme of the symposium focussing on future challenges and opportunities for corporate/organisational marketing (and related fields). We particularly encourage contributions that draw on theories and frameworks beyond the traditional corporate marketing literatures or that adopt a cross-disciplinary approach.

Further, the organisers welcome papers in the areas of Corporate Identity, Corporate Culture, Corporate Branding, Corporate Reputation, Corporate Communication and Corporate Marketing as well as related fields, which are broadly concerned with organisations as socio-economic and socio-cultural entities embedded within multiple overlapping institutional and societal domains. We also invite papers adopting various stakeholder perspectives on the domain.

Disciplinary, Paradigmatic and Methodological Pluralism

We welcome papers that consider these areas from diverse theoretical, practical, disciplinary, philosophical, regional and cultural perspectives and organisational modes. We are interested in receiving both conceptual and empirical papers aligned to the symposium's theme. We do not give preference to any particular conception, paradigm, methodology and management approaches. Quantitative as well as qualitative papers; instrumental, reflective and critical contributions are all welcome.

Authors are Individually invited to submit an electronic copy of a two-page abstract in Microsoft Word format.

The abstracts should have the following format: Maximum length: 2 pages (incl. references); Text: 1.5 spaced in 12pt Times New Roman; margins: all 2.5cm or 1 inch. Please indicate author(s) name, title, purpose; design / methodology / approach; findings; practical implications; originality/value; keywords; paper type (if empirical or conceptual). Please provide key references (referencing style: Harvard) at the end of the paper, author(s) affiliation and at least one contact detail.

Please note that all papers must conform to the format instructions and will be subjected to formal double blind review. Please send the two-page abstract by January 12, 2016 to the organising committee by email to the email address that was provided in the invitation document you received with our personal invitation email to you.

Authors will be notified of acceptance, rejection or suggested modifications by February 12, 2015.  Acceptance means that the author (or one of the authors) will present the paper at the symposium.

Information for full paper submission

Full papers of the 19th ICIG Symposium should be submitted by April 12, 2016 and should be a maximum 6,000 words in length at this stage (including references: see above). The submission of a full paper is not obligatory. Papers presented at the symposium may be considered for journal publication (the organisers are currently in discussions with editors and publishers re a special edition). In addition, The Editor-in-Chief of the British Journal of Management will provide feedback on the best full papers selected by the organisers, and those of particular quality will be invited to submit their work to the British Journal of Management (AJG/ABS 4).

Questions regarding the symposium should be addressed to the email address that was provided in the invitation document you received with our personal invitation email to you.